Tuesday, May 8, 2012

Audience

Like most things, when you are making jewellery pieces they also can have an audience, a target audience. For example, brightly coloured bead braclets might interest a 3 year old girl but not a 17 year old boy. He might like just a simple silver chain. Learning about jewellery and the built environment throughout the world, you notice that trends that occur that everyone of a specific audience wants to follow. They may not know they are following it (especially when it comes to jewellery) but it just occurs as most people need to 'keep up with the fashion'. I decided to have a look at the current jewellery that all different age groups and genders have been wearing and these are some of the things I found:
Young girls
















Teenage girls














Teenage boys
















These are just some examples of different age and gender group jewellery pieces. They are all different  but I think over time they will change and differ from what they are like today. For my jewellery piece, the Golden Gate Bridge armband, my target audience would be teenage girls.

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