Audience

Like most things, when you are making jewellery pieces they also can have an audience, a target audience. For example, brightly coloured bead braclets might interest a 3 year old girl but not a 17 year old boy. He might like just a simple silver chain. Learning about jewellery and the built environment throughout the world, you notice that trends that occur that everyone of a specific audience wants to follow. They may not know they are following it (especially when it comes to jewellery) but it just occurs as most people need to 'keep up with the fashion'. I decided to have a look at the current jewellery that all different age groups and genders have been wearing and these are some of the things I found:
Young girls
















Teenage girls

Teenage boys

These are just some examples of different age and gender group jewellery pieces. They are all different  but I think over time they will change and differ from what they are like today. For my jewellery piece, the Golden Gate Bridge armband, my target audience would be teenage girls.

World

Throughout the whole world, there are many different types and styles of jewellery pieces and elements to the built environment. Everywhere in the world has their own cultural aspect on jewellery and the built environment so I decided to investigate some of these different cultures.

India:
I have always been fascinated with Indian jewellery. It is very unique and different to most kinds of body adornments.

India's buildings and structures are also very different to a lot of places throughout the world. India is famous for the Taj Mahal and buildings with similar structual elements. Many buildings in India involve curved and rounded surfaces.



Egypt:

Egyptian jewellery is very symbolic and they have a lot of jewellery design motifs. The Ancient Egyptians used to wear jewellery all the time



Egyptian builings and structures are very diverse and marvellous. In Ancient times, slaves built some of the most well known structures in Egypt such as the Pyramids

 Africa:
Traditional African jewellery was just made of beads, bones, sting and anything that they could find. It was all hand made.

Africa is one of the poorer countries in the world so they don't have big expensive buildings everywhere like a lot of places in the world. Their culture has a different type of architecture to others in the world

Just through these 3 different countries and their different types of jewellery and structures, it is evident then that different places all over the world have their own cultures and how different each and every culture is. After researching Indian, Egyptian and African jewellery and buildings, just 3 different countries made me realise how diverse our world really is.



Design

I am creating a jewellery piece that needs to relate to the built environment and is both aesthetically pleasing and functional. After thinking about all the different types of jewellery pieces such as earrings, necklaces, braclets, armbands, brooches, etc, I decided I wanted to make my adornment an armband.

I then had to decide how I was going to make my jewellery piece relate to the built environment. After researching different builings, structures, and bridges, I was inspired by the Golden Gate Bridge in San Francisco.

Did you know?

• The Golden Gate Bridge is painted red but called golden because of the sun
• Its steel cables are long enough to circle the world 3 times!
• It is the most photographed bridge in the entire world
• It took just over 4 years to build

Visual Designer

Being a visual designer, there are many things to consider whenever creating anything. You must always make sure that whatever you are making is both aesthetically pleasing and functional. I am going to create a body adornment relating to the built enviroment. First, I brainstormed a list of words and ideas that came to me when I thought of 'built'

The next thing I did was collect images of things associating with 'the built environment'